Building a strong brand will allow you to stand out from the competition, position yourself as an expert and make an impression on your customers and followers. What is a Brand Simple Definition? Before I go down to branding, I would like to explain the brand concept. A brand is a product, service, or concept…
Just like your personal identity makes you uniquely, your brand identity is what sets you apart from any other business out there. Before I go into brand identity, I would like to clarify between a logo and a brand. Logo vs. a Brand In essence, a logo by itself is a graphic element that represents…
As with any type of marketing or goals you’d like to accomplish, a proper marketing plan can surely give a direction for the brand to increase its sales, as there is a map in place to follow. Many business owners are focused on short-term goals, rather than nurturing long-term goals that impact the entire business,…
After working so hard on creating a Marketing Plan for Your Brand, it’s very important to increase awareness for your brand. Imagine planning an event for your birthday, but forgetting to invite your guests! The same principle applies to your brand: in order to fully execute the Marketing Plan for Your Brand, you need to introduce…
Brand associations refer to the mental connections between the customers and a brand. Combined with brand awareness these associations make up brand equity. Why are Brand Associations Important? Brand association help to build value around a brand. It also differentiates you from the competitors and provides a reason for the customers to purchase your products….
If you’re starting a business, it is very crucial to choose the logo wisely as it tells potential customers what kind of business you have. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing and must suit your brand and deliver the right message. What is a Logo? A logo…
