How to Increase Brand Awareness Successfully [Strategy]

How to Increase Brand Awareness Successfully [Strategy]

After working so hard on creating a Marketing Plan for Your Brand, it’s very important to increase awareness for your brand. Imagine planning an event for your birthday, but forgetting to invite your guests! The same principle applies to your brand: in order to fully execute the Marketing Plan for Your Brand, you need to introduce…

What are Brand Associations?

What are Brand Associations?

Brand associations refer to the mental connections between the customers and a brand. Combined with brand awareness these associations make up brand equity. Why are Brand Associations Important? Brand association help to build value around a brand. It also differentiates you from the competitors and provides a reason for the customers to purchase your products….