How to Increase Brand Awareness Successfully [Strategy]
After working so hard on creating a Marketing Plan for Your Brand, it’s very important to increase awareness for your brand. Imagine planning an event for your birthday, but forgetting to invite your guests! The same principle applies to your brand: in order to fully execute the Marketing Plan for Your Brand, you need to introduce your brand to your potential customers or audiences.
What is Brand Awareness?
Simply put, brand awareness is the extent to which consumers are able to remember or recognize your business. It is actually making the consumer acquainted with a particular brand or product.
Why is Increasing Brand Awareness Important?
Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Once attained, brand awareness encourages repeat purchases and leads to an increase in market share and incremental sales.
How Do You Increase Brand Awareness
Guest Blogging
Guest blogging or guest posting as it’s also known as the act of writing and publishing a blog post on a third-party website or blog to promote your personal/corporate brand.
Besides being a key tool to brand awareness, guest blogging is also a powerful SEO technique as it helps generates link juice considered by Search engines such as Google for ranking on their platforms.
Knowing the goal ahead of time is key in determining the right blogs to submit for guest posting.
Social Media Presence
Social media brand recognition can seem daunting, but if done correctly, the rewards will be more than enough. There are many social networks out there. Choose the ones that you think are ideal, considering your target audience, and build a consistent brand presence on those.
Shareable Infographics
Creating stunning infographics improves brand awareness. This is due to their visually-appealing and shareable nature. They make data more readable and, as a consequence, more shareable, granting you the opportunity to boost your brand’s awareness on multiple platforms.
The bottom line is to make sure the atmosphere, tint and mood match your brand image.
Search Engine Optimization (SEO)
To create a strong brand presence, you need to do well in organic search results, focusing on both SEO (Search Engine Optimization) and branding as a part of your marketing strategy.
SEO has traditionally been one of the best channels to increase brand awareness and grow.
By integrating branding and SEO, you can generate organic traffic from search engines to increase brand reach and improve brand image.
