Building a strong brand will allow you to stand out from the competition, position yourself as an expert and make an impression on your customers and followers. What is a Brand Simple Definition? Before I go down to branding, I would like to explain the brand concept. A brand is a product, service, or concept…
Choosing the right colors for your brand affects consumer behavior. Just think about the brands you see regularly. Let’s say, Facebook. Can you name the color of the Facebook brand? Blue. How about YouTube? Red. So basically, if you close your eyes right now and think of famous brands, chances are you’ll be able to…
Brand associations refer to the mental connections between the customers and a brand. Combined with brand awareness these associations make up brand equity. Why are Brand Associations Important? Brand association help to build value around a brand. It also differentiates you from the competitors and provides a reason for the customers to purchase your products….
